Top Social Media Marketing Trends to Follow in 2023 featured image

Top Social Media Marketing Trends to Follow in 2023 (Infographic)

As the marketing industry continues to recover from the COVID-19 pandemic, social media marketing is on its way up. In 2023, digital companies are anticipated to leverage social media platforms to introduce their businesses and achieve maximum growth potential. Besides, these platforms will provide more competitive measures to interact with consumers and generate profit. Amid the rising competition, marketers are becoming more confident as they consider the social media marketing trends in 2023.

Additionally, social media marketing is considered a valuable ally of search engine optimization (SEO). You can outsource SEO services and social media marketing to drive traffic and increase brand awareness. While these two are different practices, they can work together for an effective marketing strategy. When visitors visit your website and share your content on social media, it creates social signals implying that your posts are beneficial to your target market. The shares, likes, and comments you acquire may influence Google’s algorithm and increase your ranking. 

Top Social Media Marketing Trends to Follow in 2023 Infographic

Consumers use social media as part of their everyday lives. According to Data Report 2022 Global Review, 59% of the world’s population uses social media for an average of 2 hours and 27 minutes daily. Consequently, staying on top of the latest social media marketing trends would be best to stand out in the digital world. Read on to learn some of the top social media marketing trends in 2023. 

Tiktok Dominates Social Media Platforms

Tiktok strengthens revenue generation as it offers many digital advertising opportunities. It holds the title of the fastest-growing media app worldwide and has experienced in-app customer spending of more than $2.5 billion. With its approximately 30 million daily active users, it is unsurprising that brands are starting to explore its potential to generate a maximum return on investment (ROI). 

Brands that tap into TikTok advertising already see promising results. A report from eMarketer found that brands spent 231% more on TikTok in 2022 than they did in the previous year. Even more astounding, it revealed that TikTok generated $1 million to $5 million in revenue for direct-to-consumer brands.

In 2023, you may see a significant increase in the number of brands and industries relying more of their digital advertising budget on TikTok. This platform can drive more innovations and marketing opportunities that will help your business stay afloat within the digital space. 

Social media marketing experts have asked brands to focus more on live videos. Thus, there is no doubt that it will gain popularity in 2023. You can explore live videos to connect with your customers and increase their engagement with your products or services. 

Impromptu live chats can also be an excellent way to grab your audience’s attention, make important announcements, and communicate with them. This is especially true when there are limited opportunities for brands to appear on people’s feeds due to algorithm changes.

Introducing The Influencer Marketing Technique

Influencer marketing will be one of the leading trends in 2023. You can collaborate with influencers or niche vloggers to promote and introduce your business to the audience. They can create content, how-to videos, demos, and photo stories to encourage potential customers to buy your products or services. However, you must be extra cautious in choosing the right influencers to avoid encountering imposters with fake followers.

As influencers work hard to leverage brands, social media channels offer exclusive monetization options. Several social media platforms, such as YouTube and Facebook, have introduced a paid subscription model that allows followers to receive exclusive content.

Local Targeting to Acquire More Audience

Local targeting is becoming increasingly popular in 2023. Local businesses use geo-tagging in their social media posts and stories to engage with their target audience. 

Facebook, Twitter, and Instagram promotions allow companies to target audiences based on their IP addresses. For instance, Instagram enables users to search for posts and stories in their area, making local businesses more visible. 

If you are a small company, it is better to build brand awareness by reaching out to local people. With the increasing competition in online marketing, small businesses might find it difficult to compete with big brands.

Therefore, you can opt for local targeting and cater to a specific local audience. You can also create personalized content for your clients, which big brands often fail to deliver. As such, you can gain maximum ROI and other business collaborations. 

Promoting User-Generated Content

User-generated Content (UGC) is any content that users create and share based on their opinions, ideas, experiences, or feedback. And because no one can control what users might share on social media, it is considered a reliable source of information about the company. In 2023, you can add UGC to your social media calendar for stellar branding. Here are some of its benefits: 

1. Wide audience reach 

Your first goal in marketing strategy is to reach large audiences with high exposure. You can use your brand hashtags to create a campaign that encourages users to share their opinions and views on social media.

2. Diverse contents

A successful marketing campaign requires creative and interesting content. User-generated content allows you to use diverse and creative information, making your campaign relatable and compelling for the audience.

3. Establishes social proof

Customers’ social proof validates the brand’s trustworthiness, authenticity, and dependability of its products and services. It is essential in this digital age because it influences consumer purchasing decisions.

4. Increases conversions and revenue

Consumers trust UGC more than traditional advertising. As UGC provides validation and credibility to your marketing messages, it will drive users to conversions and maximum revenue. 


Social media usage is anticipated to remain on an upward trend over the next 2 to 3 years. Facebook, Instagram, and Snapchat, among other social media giants, will stay in the market despite the rising competition. With the constant changes in these platforms, businesses should tailor their social media strategies based on the latest marketing trends. And if you want to partner your social media tactics with SEO, you can opt for a reliable SEO provider.

White Label SEO Agency is an outsourcing SEO agency that has supported many businesses and partners in achieving their business goals. It provides sustainable marketing strategies that will increase your competitiveness in the industry. Visit our website at to learn more.