Exploring White Label SEO: Steps to Finding the Best Partner (Infographic)

Search engine optimization (SEO) remains a cornerstone of digital marketing, essential for businesses aiming to enhance their online visibility. But despite its prominence and established effectiveness, many companies need help executing successful SEO campaigns. 

This challenge creates an opportunity for digital marketing agencies to offer specialized SEO services. Companies, as such, can support enterprises that want to improve their SEO efforts but lack the necessary expertise.

However, if you are a startup with limited time, resources, and manpower, partnering with a white label SEO agency can be an ideal solution.

Exploring White Label SEO: Steps to Finding the Best Partner (Infographic)

What is White Label SEO?

White label SEO refers to an arrangement wherein you can offer SEO services to your clients without managing an in-house team or executing the work yourself. Instead, your reseller partner will shoulder all the SEO tasks under your brand. 

This approach is ideal for startup companies, as it allows you to expand your service offerings without the expenses associated with recruiting and training additional staff.

How to Find the Best White Label SEO Agency to Work With

Considering the number of digital marketing agencies offering their services, choosing the right white label SEO partner can be an overwhelming task. To help you make the right choice, here are some of the most important steps you can follow: 

  1. Understand how white label SEO works.

Unlike traditional SEO, which is a service directly provided to the end client, white label SEO services are designed for reselling. In traditional SEO, there is often direct communication and consultation between the SEO service provider Philippines and the client, clearly indicating who is performing the work. 

Meanwhile, with white label SEO, the intermediary company will remain the face of the service. In addition, no direct interaction will be made between the white label provider and the end client. Instead, all communications, strategies, and reports will be managed by the reseller.

The process of white label SEO usually entails the following:

  • Partnership Establishment. This involves selecting a provider and reaching an agreement regarding your quality standards, business objectives, terms of service, pricing, and deliverables. 
  • Client Acquisition. This part of the process entails marketing and sales, where you can promote SEO services to your clients as part of your agency’s offerings. Client acquisition also involves onboarding, which is when you gather your client’s requirements, goals, and any specific instructions. 
  • Information Transfer. After gathering information from your client, you can provide your white-label SEO partner with client details and objectives. The SEO provider then develops a specific strategy tailored to your clientele’s needs.
  • Implementation. The white label SEO team will then execute the strategy, performing tasks such as optimizing on-page elements, creating content, and building backlinks. Continuous monitoring and adjustments will also be implemented at this stage. 
  • Reporting. The SEO provider generates detailed reports on the progress and performance of the SEO campaign, all of which are branded with your agency’s name and logo. 
  • Client Communication. The last part of the white label SEO process is sharing the reports with your clients. You must provide them with updates and collect their feedback. Doing this can help you and your white label SEO partner work together to address any questions or concerns your clients may have. 
  1. Create a list of considerations. 

Every business will begin somewhere before achieving success. For digital marketing agencies, this often involves building a solid portfolio and establishing a reputation for delivering results. 

Partnering with a white-label SEO agency can be a strategic move, allowing agencies to provide high-quality SEO services without needing to develop in-house expertise immediately.

  • Experience – One of the most important things to consider when hiring a white label SEO local agency is their experience. Make sure to evaluate and review their past work. This step is crucial to ensure that their services and work practices align with your goals. 

Knowing about their experience is particularly important when you operate within specific industries and niches. It is vital that your chosen white label SEO company has a clear understanding of your business’s sector. 

  • Services Offered – Another consideration you should look into is the services offered by a white label SEO firm. The whole point of outsourcing SEO services is to ensure that your partner can provide support with the tasks you are unable to perform or lack expertise in. Ensure they offer all the services you need to serve your clients effectively.
  • Price – Like any other purchases, white label SEO agencies also offer different price offerings and structures for their packages. You must determine whether they charge hourly, monthly, or on a per-project basis. 

Understanding your selected white label SEO agency’s pricing model is crucial, as this can affect how much you can quote your clients, what you will need to pay the agency, and, lastly, your earnings. 

  • Communication – Effective communication is crucial when running a business, and even more so if you are collaborating with another company. Hence, you must find an agency that is easy to communicate with and responsive to your messages and queries. 

Understand how to contact them and their expected response times, especially if there is a time difference. Know who to direct your questions to and which team members can assist you with specific issues. 

  • Referrals – Referrals are among the best tools for evaluating a white label SEO agency’s performance. Obtain referrals from past companies and individuals the agency has worked with and request permission to contact them. 

This allows you to inquire about their experiences and satisfaction with the agency’s work. If direct referrals are unavailable, look for recommendations and feedback online to assess the agency’s reputation.

  • Reports – Determine what types of reports your chosen white label SEO agency will provide. Ask how frequently the reports will be generated and when they will be sent. 

Knowing the white label SEO reporting schedule and delivery method is crucial for your client presentation later on. You must also ensure that all reports are on your letterhead to avoid client confusion.

  1. Familiarize yourself with the benefits of outsourcing SEO.

Availing of white label SEO reseller services can provide your company with numerous benefits, such as: 

  • Additional team members. Expanding service offerings typically requires more team members and extensive training. However, with white label SEO, you can broaden your services without hiring new in-house members. 
  • Time to focus on core duties. Enlisting help from a white label SEO agency can help you focus on your core business goals. Moreover, this can enhance employee efficiency and productivity, as they can concentrate on their assigned tasks. 
  • Access to a pool of SEO specialists. SEO is an ever-evolving strategy that requires not only effort but also knowledge of the latest updates and technologies. Outsourcing SEO provides you access to professionals who possess the experience and expertise needed for a successful SEO campaign. 
  • Offer more diverse services. White label SEO agencies offer tailored packages from an experienced team, including direct SEO, multilingual SEO, local SEO, link building, and creative services, allowing you to offer comprehensive services to your clients. 
  • Cost-efficient. Hiring top talent in the field can be expensive and hinder your business’s ability to achieve optimal results. As a solution, consider partnering with a white-label SEO agency. This enables you to access expert services without the high costs associated with maintaining an in-house team.
  • Gain more leads. A white label SEO company can help identify valuable keywords in a competitive online market, which is crucial for businesses targeting specific leads. This is especially important for improving search rankings in specialized areas.
  • Build a more solid reputation. White label SEO focuses on directory registration, keyword ranking, and page optimization to attract organic leads. These efforts do not only help in saving money but also aid in building a more solid reputation.

Looking for the Most Reliable SEO Outsourcing Agency?

White Label SEO Agency is a full-service white label and SEO reseller agency located in the Philippines. We have been supporting many businesses and partners since 2013. Our wide range of SEO packages allows us to become flexible and provide services tailored to your needs and budgets. 

Enjoy a seamless white label SEO experience with us by visiting our website at www.whitelabelseoagency.net