seo

PPC and SEO

PPC and SEO – A Good Combination? (Infographic)

PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are two of the most powerful search engine marketing techniques that marketers use to increase a website’s competitiveness on the internet. SEO utilizes a range of strategies such as on-page website optimization, keyword analysis, content creation, and link building to boost a site’s ranking on organic or unpaid …

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Outsourcing SEO

Do’s and Don’ts When Outsourcing SEO (Infographic)

Outsourcing SEO is the process of handing the search engine optimization work to a service provider. This has become a common practice among business entities that neither have the time or expertise to execute a data-driven SEO campaign nor the budget to hire an in-house SEO specialist.  SEO Outsource services can provide significant advantages, such …

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